Part of my responsibility as the marketing manager of this company is to liaise with the graphic designer who has agreed to help us out with the creation of our company logo. In order for him to give us the perfect image he needed to understand us as a company and what it is we want to achieve.
Necessary questions to ask:
Who are the audience we want to appeal to?
What should our logo reflect about our company?
What style of logo do we want?
What is our potential colour scheme?
These are the notes I collected from the meeting we held concerning the logo:
Company Name: No Added Sugar
Colour scheme:
Professional
Refreshing
Audience: students-Young- not urban young- young adult
Not cutting off to the local people of Lincolnshire.
Possibly lime green and grey?
Style:
Handwritten style
Minimal
Stamp: old fashioned- type writing- merging
Reduced to the basics
Human quality/ character
Ideas for our bigger image; what should be our facebook cover photo and the basis of our flyers?
Quote from manifesto
The kind of play we want to produce?
Washing line- silhouette- images of love
Although the ideas may be vague and mixed at the present, along with our mission statement, the graphic designer has been give them for inspiration. We are now waiting on some examples of his logo ideas so that we can choose the one we love!
